There are millions of websites on the Internet and most of them receive little attention and generate no leads for their owners. A company website is just like a business card, constantly available, 24- hours-a-day, seven days a week, but it needs to do more than that to pay for itself. When people search for your goods or services online they will be attracted to the most professional looking website. Is yours being found?
Your website will ultimately become the most effective advertisement you have created.
If your website is not visually appealing and captivating, user-friendly and informative, unique and interactive… then you will lose business to your competition.
Every website is designed to achieve a set of goals, these include:
- to be found by searchers
- to generate sales
- to improve brand awareness
- to ensure the availability of product information
- to increase email newsletter sign ups
- to increase customer acquisition
Your website needs to have the ability to keep prospective clients moving beyond the first page, subtly driving them to make a purchase or sign-up for a newsletter, request more information or download a brochure. Whatever the goal of your site may be, it must be able to funnel traffic to the right places and convert it into sales or leads.
A good web site will
- Increase revenues
- Improve efficiencies
- Reduce operating cost
For any business looking to grow, e-commerce represents one of today’s single greatest opportunities to target new customers and increase sales. Selling your products or services online is like having a shop that is open 24-hours-a-day, seven days a week, all year round. And the best part of that always-open shop is that there’s no rent or utilities to pay for, no additional fixtures to buy, you don’t even need to staff it (unless things get really busy)!
Do you wish you could be ready and waiting every time a customer wants to buy? Well you can be with an e-commerce website. Even when your office is closed, someone is buying from you and your profits are growing. An e-commerce solution means that if your prospect has a sudden urge to buy your product at 3 am, you can wake up to increased sales without even opening an eye.
An e-commerce solution allows you to:
- Be ready 24/7 for the moment when that client is ready to buy
- Reach new customers nationally and internationally
- Quickly respond to customers without any additional staff
- Easily track inventory and sales data
- Simplify your office operations
- Expand your business in a completely affordable way
Is e-commerce for you?
Whether you stock only one product or thousands, you can always sell more and simplify your back office operations. Imagine how much time you’d save with automatic credit card processing and shipping calculations, automatically generated invoices, a dynamic catalogue that knows what you have in stock and can tell you when it’s time to reorder, plus in-depth sales tracking and reporting.
There is a feeling that marketing has never been easier since the huge growth in social media networking. What is social media? Plainly speaking, it can be defined as group activities that integrate technology, telecommunications and social interaction. The majority of consumers are tapped into social media networks like blogs, Facebook, Twitter and YouTube. So, as a business, don’t you think you should be too? Social media optimisation is your doorway into marketing success.
Social technologies have exploded into the business world, yet are vastly misunderstood by most business owners. Many organisations are either blocking their use, or simply experimenting with how they might be of benefit. Because tools like Facebook, Twitter, and LinkedIn started with personal use, little has been done to holistically address how social tools can be fully integrated into an organisation. In addition, most leaders have little idea of the full collection of capabilities that exist under the social umbrella.
These social tools can be used to engage with customers and prospects, develop new sales prospects, improve brand reputation and carry out free market research. There can be a huge benefit in learning how to apply a powerful technology trend before your competition.
Social media and social networking are powerful tools for helping business owners find and communicate with new customers. What is a collection of tools to some can become a powerful system to drive more clients to your business.
ibd e-commerce advisors have been on the cutting edge of website design for years, producing unique websites for an incredibly wide range of industries and markets. Our role is to help business owners realise the full potential of their online marketing budget.
Our experience can help your company flourish. We measure our success based on yours and through our proven design methods, your chances for success can rise exponentially.